Sam Lee

Co-founder & Chief Executive Officer

Sam is an experienced sales and business leader with more than 27 years of experience in the IoT/M2M, System Integration, and Semiconductor industry.

Most recently, Sam was the GM & President of Hana Micron America, a Cattle tracking business in the US and Business Management GPS systems in Chile in the IoT/M2M industry. He had also served as a VP of Sales Operations & Procurement at Netlist Inc., a leader in high-performance modular memory subsystems to the world’s premier OEMs. He founded the Channel Sales Team as a director of Samsung Semiconductor Inc., which had built a reputation for developing business strategies, incubating new business models, and building out channel programs. He has also done voluntary work for IT Net and has initiated the networking community as a founder.

Ezra Kwak

Co-founder & Chief Technical Officer

Ezra Kwak has over 15 years experience in all levels of product development for Industrial IoT Solutions with the wireless sensor devices, cloud systems, Big data processing and mobile applications. He also led the development of GPS tracking, RFID, and Mobile payment system for previous companies.

As CTO, he provides product vision and technical direction across the company in the area of product design, architectures, software engineering, and innovation. He works with a diverse set of technology leaders and partners in Silicon Valley to drive practical innovations and strategic positioning, and support business development activities with technical support in product development.

Dave Holt

Chief Operating Officer

Dave Holt is a serial entrepreneur and seasoned Silicon Valley executive with more than 30 years of experience. Holt co-founded Chromatic Research, which was acquired in 1998 by ATI for $88 million, where he served as a VP of ATI’s Silicon Valley division. Dave was CEO of Lightspeed Logic and Habanero Holdings, which was sold to Oracle in 2012, and has recently served as COO for Hive7 (DIS), Amiato (AMZN), and Trucker Path. Additionally, Dave holds advisory positions at multiple technology startups.

Charles Orlando

Director of Marketing & Inside Sales

With over 20 years of SaaS and software marketing experience, Charles oversees all marketing, branding, demand generation, and sales efforts for FleetUp. Charles directed the marketing and communications strategy for e-learning provider Ninth House, driving a 150% year-over-year revenue growth rate, and enabling the acquisition by Korn/Ferry. At Intuit, Charles drove the POS Merchant Services Team and created the go-to-market strategy for GoPayment. Charles also served as director of marketing for WebEx Communications, where he built the company’s marketing communications organization, and played a significant role in the branding, demand generation, and awareness-building programs that led to the successful IPO in 2000, and eventual acquisition by Cisco.

Mr. Orlando serves as advisor for a number of start-up companies in both Silicon Valley and Los Angeles.

Allyson Lageschulte

Director of Finance & HR

Allyson has 17 years of extensive background in the financial and operational direction of multi-million dollar organizations. She is skilled with both the startup and dissolution of businesses and related regulatory documentation. She has a successful track record of asset and resource management, revenue growth methodologies, and internal control analysis, serving as Controller at Comparative Biosciences, SoliDDD Corp and XeroCoat Inc.


Janet A. Jaiswal

Marketing Advisor

Janet is the marketing advisor at FleetUp and possesses more than 20 years of experience building and marketing products in the IoT/M2M, e-commerce, and Customer Experience Management (CEM) space. She is currently the VP of Product Marketing at SnapLogic and most recently, she was the VP of Global Marketing at Aeris, the pioneer in the IoT/M2M industry and also the VP of Global Marketing at Capillary Technologies, a leader in the use of retail big data analytics for the retail market. Her industry knowledge is formed from previous positions held at Aeris, Capillary Technologies, eBay, IBM and PayPal. Janet’s past roles include successfully introducing 10+ products & services, and creating & implementing marketing strategies that generated widespread awareness for products in both domestic and international markets for companies ranging in size from start-ups to Fortune 500.

Ms. Jaiswal holds an MBA from the Tepper School of Management at Carnegie Mellon University and a BS at the University of California, Berkeley.